The Travel Agents Association of India has confirmed the popularity of these Ayurvedic spas all over the world. They have mentioned the presence of an Indian as well as a foreign clientele to their spas, and have also affirmed an increase in the numbers of people visiting the spas. The basic reason for this increasing number of people visiting Ayurvedic resorts is the enormous amount of information available on the net, which has made the whole world conscious of the miracles of Ayurvedic cure.
There is also another intriguing trend. In the past, it was observed that only middle-aged or elderly people would visit such Ayurvedic resorts. But in recent years, there has been a sharp increase in the number of younger population visiting them. Parents often take their children along also, making the age of the average Ayurvedic spa visitor quite less.
More than the Indians, foreigners are visiting Ayurvedic spas. According to estimates by the Travel Agents Association of India, about 95% of the visitors of Ayurvedic spas are foreigners. There are two reasons for this. Firstly, these spas are perhaps the only outlets for the foreigners to learn about yoga and Ayurveda, while for Indians there are several other options. Another reason is that these spas are very expensive, and so they are generally out of the average Indian family’s budget.
Many of such Ayurvedic resorts are located in the south Indian state of Kerala, which is called as God’s own country. Kerala is perhaps the most prolific state in the advancement of Ayurveda in the world. They have brought in their own version of several of the Ayurvedic therapies, which is evident by their own massage technique, popularly known as the Kerala Ayurvedic Massage.
Other south Indian states like Tamil Nadu, Karnataka and Andhra Pradesh also are developing their own spas and resorts based around Ayurveda. Each Ayurvedic spa and resort takes its identity from the state in which it is located. North Indian states like Gujarat and Uttaranchal are also famous for their spas and resorts, though they are not as much prolific here as the ones in south India. Though many Ayurvedic spas and resorts have established themselves in foreign countries like Switzerland, Belgium, France and America, their growth is still abysmal compared to world standards. It will be a while before Ayurvedic spas and resorts can establish a firm footing on a global scale.
Almost all the popular Ayurvedic spas and resorts have their own websites, detailing their procedures and costs. They are sometimes associated with hotels to provide better accommodation to their clients. A simple search on the internet will provide information about various Ayurvedic spas and resorts in India.
By introducing Ayurveda in the concept of hospitality, the Indian Ayurvedic scene is sure to increase by leaps and bounds. Already, a boom in the number of visitors in these resorts is predicted and the figures coming in every month only prove that the upward trend is here to stay for a long time to come.
The south Indian state of Kerala is called as God's own country. This beach state is filled with the bounties of nature, especially the tall coconut palms that dot the entire coastline of the state. In addition, there are several forests in Kerala, which give some coolness to this otherwise smoldering tropical state. Kerala is very popular all over the world for its martial arts, rice and gravy cuisine and of course, the boat races on its lagoons, such as the Vembanad.
Along with all this, Kerala has always been recognized as the Ayurvedic hub of India . Ayurveda did not originate specifically in this state, but due to its rich herbal wealth, Kerala today undoubtedly ranks the first in all products pertaining to this science. Added to this, the people of Kerala have also had the business acumen of promoting Ayurveda as a unique natural therapeutic brand among the western population.
The herbal industry in the US itself is pegged at around $40 billion dollars, out of which a major production is somehow sourced from Kerala. Kerala also has the largest number of Ayurveda based resorts and retreats in the world. These resorts are known as vaidya shalas, and are usually located on the idyllic beaches of Kerala. More than the Indian population, these resorts attract foreigners, mostly people from America and Europe .
The Ayurvedic spas in Kerala promote the herbal science as a method of treatment and rejuvenation. They entail a weekly to a fortnightly stay in the resorts, and visitors are provided with several methods of Ayurvedic treatments. The most famous is of course the full body Ayurvedic massage. This massage is performed with the subject lying disrobed on the sand of the beach, while the body is smeared with several Ayurvedic oils. The Ayurvedic massage differs greatly from other massage techniques adopted all over the world. For one, the oils used are strictly herbal, and are often quite strong smelling. Even the mode of massaging is quite vigorous. The masseur will adopt short but sharp strokes on the body, which would not be painful due to the excessive lubrication used.
Another traditional form of massage requires the person to sit on a chair, while the masseur works on different parts of the body.
Kerala is also very famous for using the Panchakarma therapies. This is an entire natural regimen of purifying the body and making it rejuvenated. Panchakarma, which literally means 'five actions', has been investigated by American scientists and found it to be quite a reliable approach at treatment.
Pranayama and Yoga are part of the therapies used at Ayurvedic resorts. Shirodhara is one more Ayurvedic technique often used, in which a steady stream of oil is allowed to pour on the forehead of the person. These techniques are very beneficial in stimulating physical and mental wellbeing of the person.
Kerala has very little needed to do in order to make their guests feel at home. In fact the state has so many natural amenities, that the resorts do not need to be very well-furnished. In fact, most of Kerala resorts use very basic living places, for that is the very essence of Ayurveda – to be one with nature. Living in plush quarters takes away greatly from what the natural therapy sets out to do.
Needless to say, Kerala earns a lot of foreign revenue through its foreign guests in these Ayurvedic resorts and spas. A fortnightly stay in these places could cost up to $2,000 to $4,000 per person depending on the reputation of the place. Bookings are taken online all around the year. With Kerala, the tourist season never stops. At all times, the beaches are crowded with tourists making the best of their vacations, and trying to make their lives healthier.
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